Juicero CEO guarantees refunds for any dissatisfied clients whereas defending the corporate’s tech

Jeff Dunn, the previous Coca-Cola government who turned CEO of Juicero final 12 months, has responded to a wave of protection suggesting that the corporate’s juice press isn’t all that was promised — and he’s providing dissatisfied clients their a reimbursement.

A Bloomberg report confirmed that Juicero’s packs might be squeezed by hand, no costly juicer required.

Dunn’s response? He doesn’t deny that hand-squeezing is a really actual risk, however he does quibble about what you’ll discover inside, saying it’s “nothing however recent, uncooked, natural chopped produce” — see, it’s not juice but as a result of it hasn’t been pressed.

“What you’ll get with hand-squeezed hacks is a mediocre (and perhaps very messy) expertise that you just gained’t wish to repeat as soon as, not to mention on daily basis,” he argued. Extra importantly, he mentioned, “The worth of Juicero is greater than a glass of cold-pressed juice. Way more.”

What … does that imply? In keeping with Dunn, Juicero’s know-how (which is meant to contain 400 custom parts, together with 10 printed circuit boards, a scanner and a microprocessor) permits the corporate to create “the primary closed loop meals security system,” so Juicero may disable produce packs if there’s, say, a spinach recall — which can not sound like an enormous promoting level, however these things do happen.

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Dunn additionally mentioned the Press is “calibrated by taste to ship the very best mixture of style and vitamin each time” and that the information from the machine helps the corporate handle its provide chain.

“The worth is in how simple it’s for a frazzled dad to do one thing good for himself whereas getting the children prepared for college, with out having to prep substances and clear a juicer,” Dunn mentioned. “It’s in how the busy skilled who wants extra greens in her life will get App reminders to press Produce Packs earlier than they expire, so she doesn’t waste the hard-earned cash she spent on them.”

Firstly of his publish, Dunn mentioned his aim was to “display the unimaginable worth we all know our linked system delivers.” And if you happen to’re not satisfied that is value $400, effectively, there’s another choice for disillusioned Juicero consumers — Dunn mentioned the corporate’s “Happiness Assure” (i.e. its return coverage) has been prolonged to cowl anybody who’s ever bought a Juicero Press. So for the following 30 days, anybody who’s purchased a Press ought to be capable of return it for a full refund.